Pacifica’s Historical Main Street – Palmetto Avenue
Many years ago, the 10-block stretch of Palmetto Avenue between Clarendon and Paloma Avenues was identified in the General Plan as the future site of a “Main Street” for Pacifica. The Palmetto Streetscape Project is one of several projects to develop the “Main Street”.
The Pacific City Council approved a $3.8 million dollar project to begin it’s Palmetto Main Street concept. Palmetto street has historically been a center of social, commercial and community since before incorporation. This project ties the southern 10 blocks of the street into a unified look to create a more walkable, safe and attractive ‘Main Street’ for visitors and residents. What makes this main street so unique is it’s proximity to the ocean. It runs adjacent to Shark Park beach which boasts a 1.5 mile walking promenade, a park like picnic area and of course, the Pacifica Pier. To south, is the Shark Park golf course and Mori Point State Park with it’s many trails and tremendous views of the Pacifica Ocean. This project is one of many in the area, the City has also authorized the building of a new high end Hotel with restaurant and boutique shops that sits on the beach at the Pier’s entrance, just one block from Palmetto. The wildly popular coastal FogFest festival takes place on Palmetto street each September and these improvements will only encourage visitors to return for more. Pacifica already boosts some of the best beaches in the Bay area, the addition of a main street will surely bring visitors from far and wide. Only 10 miles from San Francisco, it is an easy drive down scenic Coast Highway 1. This project will truly make Pacifica the gateway to the Coast.